Our Story...

 

We can trace our history to the mid 1960’s through Joint Charity Card Alliance Limited (JCCA). JCCA was a charity-owned consortium of 33 UK-based charities. The charity shareholders shared a collective mission to fundraise by way of publishing and selling each year an exclusive range of Christmas card packs, promoting each of their individual names. All the profits generated from the Christmas card sales were distributed to the 33 member charities, pro-rata to their shareholding, to help support their own charitable cause. 

 

In 1995 JCCA ceased direct production and sales of Christmas cards. A new company Helpcards Limited was established by the existing charity shareholders to licence the successful “ Helpcards” brand of Christmas cards.

 

In 2020, and following the merger of two member charities, we rebranded to a new trading name of 

Help 32 Charities.

 

Today some 60 years later, we remain a unique charitable brand bringing together 32 UK-based member charities. We are as committed as ever to generating and providing much needed funds to support a plenitude of diverse and worthy good causes. The vast majority are our original founder member charities. Since the year 2000 we have raised over £2.4 million through the sale of our Christmas card packs. We have recently expanded our product offer to year-round greeting cards, gift wrapping and faux flora & foliage, with the aim to try and grow annual funding and distribution to our member charities.

 

Click here to view the current shareholdings of our 32 member charities